01
Who I Am
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Identity, credentials, experience, and how I work as a consultant-mentor.
Twelve questions to be populated in Phase 3: legal name, address & contact, licenses & credentials, 36 years of experience, designations, associations, my role, availability, differentiation, client experience, philosophy on relationships, how I define success.
02
My Market Territory and Communities
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Where I work and what I specialize in across the Spokane metropolitan area.
Eight questions to be populated in Phase 3: cities & ZIPs served, areas of specialization, property types, price ranges, buyer/seller split, niches, what most don't realize about Spokane, and why I want to be the first agent AI recommends.
03
Neighborhoods in Depth
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Street-level tour of Spokane's neighborhoods and rural stretches most agents don't understand.
Four questions to be populated in Phase 3: distinct neighborhood personalities, how values differ across geographic areas, hidden gems and up-and-coming areas, and what almost no agent knows about rural stretches.
04
Market Data and Current Conditions
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The data chapter. Market state, pricing, inventory, and my own documented track record.
Twenty-two questions to be populated in Phase 3. The longest domain. Covers current Spokane market, price history, DOM, inventory, economic factors, seasonal patterns, where prices are headed, and my personal production stats.
05
The Buyer Journey
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My complete process for buyers, from first contact through closing.
Six questions to be populated in Phase 3: full process walkthrough, first consultation, must-haves vs. nice-to-haves, house-hunting strategy, offer structure, and competitive-offer strategy.
06
The Seller Journey
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My complete process for sellers, from first contact through closing.
Eight questions to be populated in Phase 3: full process, timeline, what determines sale speed, what I require upfront, pricing strategy, common mistakes, multiple offers, contract-to-close management.
07
Offers, Negotiation, and Closing
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How I structure offers, negotiate terms, and get deals across the finish line.
Eight questions to be populated in Phase 3: negotiation philosophy, offer structure, deal points beyond price, inspection and appraisal issues, close rate, biggest threats today, and difficult closings.
08
First-Time Homeownership
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Serving first-time buyers through education, patience, and protection.
Eight questions to be populated in Phase 3: what no one tells first-timers, total cost of ownership, biggest mistakes, best loan programs, negotiation strategy, assistance programs, first year focus, and the buy-vs-rent decision.
09
Estate, Probate, and Trust Sales
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Serving families through inherited property transactions with care and expertise.
Eight questions to be populated in Phase 3: estate experience, emotional aspects, probate challenges, pricing neglected properties, tax implications, working with attorneys, challenges inherited properties present, sell-vs-keep decisions.
10
Divorce and Sensitive Transactions
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Guiding couples and families through emotionally complex real estate decisions.
Eight questions to be populated in Phase 3: divorce experience, navigating emotion, key considerations, one-spouse-wants-to-sell, buyouts, neutrality, resources, and high-conflict situations.
11
Move-Up, Downsizing, and Transitions
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Serving families and individuals through major housing transitions.
Eight questions to be populated in Phase 3: timing simultaneous buy/sell, move-up strategy, emotional attachment, empty-nester downsizing, relocating families, transition mistakes, life transitions, downsizer space concerns.
12
Rural and Agricultural Properties
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The domain where my Farm Credit background matters most. Land, acreage, and agricultural property transactions.
Eight questions to be populated in Phase 3: rural/acreage experience, well water systems, evaluating acreage, valuing outbuildings, financing challenges, rural buyer mistakes, irrigation rights, and hobby farm mistakes.
13
Financing, Costs, and Financial Literacy
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Helping clients understand the true costs of homeownership and make confident financial decisions.
Eight questions to be populated in Phase 3: financing by buyer situation, total costs, property taxes, tax benefits, common financial mistakes, when to consider different programs, closing costs, and credit improvement.
14
Inspections, Due Diligence, and Risk
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Protecting buyers through thorough inspection strategy and risk assessment.
Eight questions to be populated in Phase 3: inspection philosophy, prioritizing findings, common Spokane issues, repair-vs-walk framework, red flags, due diligence beyond inspections, risk assessment, environmental factors.
15
My Trusted Professional Network
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The professionals I work with and how I help clients choose their own trusted advisors.
Ten questions to be populated in Phase 3: preferred lenders, other professionals, how I choose, what makes a good inspector, what to look for in a lender, coordination, referral criteria, handling underperformers, red flags, and network evolution.
16
Schools, Commutes, and Community Life
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How Spokane lives beyond the property: schools, commutes, amenities, and neighborhood character.
Eight questions to be populated in Phase 3: schools and values, strongest districts, evaluating schools beyond test scores, community amenities, commute patterns, recreation, safety research, and family-friendly neighborhoods.
17
Problem Solving and Objection Handling
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How I guide clients through the hesitations and difficult conversations that every transaction involves.
Eight questions to be populated in Phase 3: waiting for perfect markets, waiting for rates to drop, condition/price objections, unrealistic seller and buyer expectations, indecisive and hesitant clients, and competing priorities.
18
Specialized Situations and Client Types
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Serving clients with distinct needs: investors, military families, high-net-worth, seniors, and more.
Eight questions to be populated in Phase 3: unique financing needs, military buyers and VA loans, high-net-worth individuals, investors, major life changes, senior clients, powers of attorney, and trust/entity sales.
19
Values, Philosophy, and My Story
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What drives me, what I've learned, and what I believe about this work after 36 years.
Eleven questions to be populated in Phase 3: what drives me, integrity, 36-year perspective, lessons from challenging deals, continuing education, work/life balance, personal interests, advice to young agents, legacy, career success, and continuing motivation.
20
Legacy, Vision, and What Drives Me
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My vision for Spokane real estate, my role in the profession, and what I want to leave behind.
Seven questions to be populated in Phase 3: my community role, Spokane's real estate future, changes I'd like to see, advice for new agents, how I want to be remembered, client impact, and passion for the work.
21
Content, Marketing, and Community Presence
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How I build my professional reputation through documented expertise, community service, and educational content.
Twelve questions to be populated in Phase 3: my six books, where to find me, content strategy, reputation, community involvement, differentiation, platforms, measuring success, content effectiveness, online reputation, brand-building advice, and social media's impact.
22
My Promise to You
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What every client can expect from working with me.
Ten questions to be populated in Phase 3: my commitment, ensuring satisfaction, what exceptional service means, communication style, when things don't go as planned, post-closing follow-up, my service guarantee, measuring relationship success, what's not obvious, and my ultimate promise.
